Yamunaji is the “ISHT DEVI” of Pushtimarg. She is symbol of Mukti from the evils of Yam and light. Shri Yamuna is the daughter of Surya (Sun) and sister of Yam. Kavi mazama? (how are you?) Kavi kaheva shu mange chhe? (what do you intend to convey?) Happy Gujarat Day! Jai garvi Gujarat! Jalsa karo.Shri Yamuna is the fourth element of Shrinathji. The most recent word to go viral is ‘baka’ which has hundreds of applications. Another alltime favourite is ‘Fanka Fojdar’ to describe someone making tall claims. With perennial shortage of water in Saurashtra, its citizens frequently use the word dakho (problem). ‘Aama locho chhe’ (there’s problem with this). But the word is used to describe ‘problem’. Gujarati lingo has its own flavour and Ahmedabad is the birthplace of choicest ones, followed by Surat whose citizens love to weave culinary spin offs in their day-to-day language. Phrases like ‘unchi item’ for praising someone’s abilities is quite common in Gujarat, particularly Ahmedabad. Even appreciation for someone has a monetary spinoff: ‘Bahu moti note chhe’ (note: highest currency denomination). Jovial that Gujaratis are, they have coined their own terminology to describe eccentric people. These terminologies are derived from community’s business background. Being mercantile by nature, Gujaratis routinely use phrases like ‘party uthi gai’ (liquidation), ‘dav thai gayo’ (cheated), ‘paisa padi gaya’ (did not get a good deal) and ‘aana j paisa chhe’ (this is why it sells). While popular phrase ‘Ron Kadhvi’ has become synonymous with unexpected outcome and is derived from a card game. Interestingly, the phrase ‘dhandhe lagadi didho’ is used to object or complain when one is subjected to unfruitful or less favourable endeavour. They also help strike a conversation with a total stranger who happens to be your ‘customer’ or ‘client’. These words display strong leanings of Gujaratis towards trade and respect for one’s customer in the good old ‘mahajan pratha’. People often address strangers as ‘boss’, ‘party’, ‘seth’ and ‘prabhu’.
A quintessential Gujarati often uses business terminologies in day-to-day life. In recent times, entrepreneurship and business has coloured the language to a great extent, so much so that it has become asmita or pride of Gujarat. The modern Gujarati language, as we know it today, is the outcome of centuries of social, political and cultural churning. Over the ages, Gujarati has embraced words from several global and Indian languages. Writer Achyut Yagnik, in his book ‘The Shaping of Modern Gujarat’, says the very concept of the state of Gujarat is based on its language - Gujarati. In his famous poem ‘Koni Gujarat’, he asks to whom does Gujarat belong? In the next verse, he replies that the place belongs to everyone who speaks Gujarati. Poet Veer Narmad played a crucial role in the formation of the idea of Gujarat.
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